Nestled in the heart of Beirut's vibrant Achrafieh area, Salon E Achrafieh has long been renowned for its excellence in the art of grooming. With a commitment to quality services and a dedicated team of professionals, the salon has earned a stellar reputation over the years. In this blog, I'll walk you through the remarkable journey of how I took Salon E Achrafieh to the top of Google's search results through a dedicated Google SEO campaign and building a dynamic website from scratch.
The Decision to Optimize
While studying CS at university, I took on Salon E Achrafieh as my first real client: building their website from scratch and running a full SEO campaign to rank them on Google. The goal was clear: to secure the coveted top spot on Google's search results for crucial keywords like "Barbers in Beirut" and "Barbers in Lebanon."

The Preparations
With no prior coding experience, I embarked on the journey of developing Salon E Achrafieh's website using WordPress. The website served as the cornerstone of my SEO strategy, designed to enhance their online presence and boost their rankings on Google. To achieve this, I meticulously crafted on-page SEO elements for the website, optimizing each page to be search-engine-friendly. High-quality blog content was also generated to provide valuable information to potential clients while boosting my SEO efforts.
Off-Page Work
The off-page SEO efforts played a pivotal role in the campaign's success. I focused on building a robust backlink profile for Salon E Achrafieh, securing valuable references from reputable websites in the industry. These backlinks not only improved the website's authority but also helped climb Google's search rankings steadily. Additionally, I placed a strong emphasis on optimizing the Google Maps listing, ensuring that potential clients could easily find them on the map. The result was nothing short of phenomenal.

Results
Years of consistent SEO maintenance and strategic efforts paid off handsomely. As of September 2023, Salon E Achrafieh proudly occupies the top position on Google's search results for vital keywords. This remarkable achievement has not only elevated the salon's status but has also translated into real-world success.
See Rankings on this keywords:
Barbers in LebanonFirst page, high rank
Best Barber in LebanonFirst page, high rank
Best Barbers in BeirutFirst page, high rank
Barbers in BeirutFirst page, high rank
Hairdressers in LebanonSecond page, high rank
and many more keywords
Perhaps one of the most staggering accomplishments is the Google Maps listing, which has amassed more than 400,000 views. This feat is a testament to the enhanced online visibility, as curious clients and newcomers to Beirut now easily discover the salon when searching for grooming services.

Social Media Enhancement
In my quest for digital excellence, I didn't stop at SEO and website development. To further amplify Salon E Achrafieh's online presence, I conducted several captivating video shootings and photoshoots. These visual assets not only showcased their talented team at work but also highlighted the salon's welcoming ambiance and commitment to style. These carefully curated visuals became a cornerstone of their vibrant social media presence.
As part of my comprehensive digital strategy, I also took on the role of managing Salon E Achrafieh's social media accounts. With regular updates, engaging content, and a responsive approach to customer inquiries, their social media channels became vibrant hubs of interaction and inspiration. This holistic approach to digital marketing, encompassing SEO, website development, and social media management, contributed significantly to the salon's success story.
Note that this was me in the video shot above
Conclusion
The journey of Salon E Achrafieh's rise to Google's number one rank for crucial keywords is a testament to the power of SEO. The campaign I undertook not only boosted the salon's reputation but also became a consistent source of new clients, particularly newcomers to Beirut. This success story underscores the importance of embracing the digital age and harnessing the potential of Google SEO.
In today's times, ranking on Google is not just an option; it's a necessity. The case of Salon E Achrafieh serves as a compelling example of how a well-executed SEO campaign can transform a business's fortunes, making it more accessible and appealing to a broader audience. As we move forward, it's evident that Google SEO is a superpower that every business should leverage to thrive in the digital era.
This was early client work: built during university, self-taught, zero budget.
The full story of how that period shaped what came after is in My Journey.