Devrabic didn't start with a vision. It started with a test.
In late 2022, I was between things: left my account management role, back to coding seriously after a few years in enterprise and agency work, looking for engineering jobs and not finding them yet. I had a history of building audiences online going back to my gaming years, so I started posting coding content on TikTok and Instagram. Two tracks, running in parallel: English on one side, Arabic on the other.
Arabic won. Not slightly, but clearly. The Arabic content found an audience that was actively looking for what I was making. English coding content is everywhere. Arabic coding content, done seriously, at any kind of professional standard, barely existed.
That gap became Devrabic.
What It Was
Devrabic was an Arabic-language tech education platform for developers across the Arab world: starting with a full-stack web development course (HTML, CSS, JavaScript, React, Firebase, real projects), later adding a job readiness track and a job board.
The premise was simple but undersupplied: learning a technical skill in your second language is harder than it sounds. Not impossible. But you spend cognitive load on the language itself that you should be spending on the concept. Arabic-speaking developers learning to code in English were carrying that cost the entire time. Devrabic removed it.
I built the full platform myself, solo: front to back, multi-language, payments wired in, zero outsourcing. That took several months alongside the content work, but it meant I understood every part of what I'd built and could move fast when things needed to change.
How It Grew
The first year was content and grind. Daily posting on TikTok and Instagram, Discord community launched and structured from scratch, first version of the course shipped within three months of founding. The community grew steadily.
Then, in late 2023, something broke through. A viral moment accelerated what had been steady into something sharper: organic sales went up, enrollment picked up pace, and the brand was recognizable to a real slice of the Arabic-speaking developer community.
I converted every early student personally. No sales team, no automation: DMs and WhatsApp, one by one, even as the volume scaled. That was deliberate. The feedback I got at that stage shaped the second version of the course, which I rebuilt top to bottom in early 2024 based on a full year of what students actually needed.
What It Became
By the time Devrabic was two years old, it had built things I hadn't planned at the start.
A Discord community of thousands, structured with role-based channels, verification, live coding sessions, and a job-sharing culture that emerged on its own. A social following of 100,000+ on Instagram alone. A job board connecting Arab developers to roles across MENA. Student testimonials: not just positive feedback but documented career outcomes, people landing developer jobs and freelance clients and making real moves.
The Algorand Foundation came in as the first institutional partner: initially a sponsorship, then an ongoing content and developer relations engagement. I ran an in-person 4-day Web3 workshop in Beirut, delivered a Firebase workshop to 100+ students at Beirut Arab University, and eventually managed a 2,400+ member MENA blockchain community across multiple platforms. The Devrabic name had become something that opened doors.
I spoke at DevFest Beirut, Google's regional developer event.
What I Actually Learned Building It
Arabic isn't a niche. It's an enormous, underserved market that most platforms treat as a translation project at best. Building originally in Arabic (content, community, curriculum) isn't a constraint. It's an advantage, because the competition at any professional standard is nearly nonexistent relative to the audience size.
The other thing: the combination of content and product works better than either alone. The content built the audience. The product converted them. The community made the outcomes visible. Each part fed the others in ways that wouldn't have worked if I'd tried to run them separately.
Where It Stands
Devrabic is still running. The community is still active. Students are still completing the course and getting results.
What comes next for it is still open.